2026-06-23
Oregon's wholesale flower market fell to $50 a pound, less than it costs to grow. Whole farms sold entire crops for $25 to $50. People who left six-figure jobs at Intel to grow cannabis lost their life savings. Samantha Seagaard watched it happen in real time, and she is telling Jason Reposa why she thinks Massachusetts is walking the same road. Two years ago she stood in front of the Cannabis Control Commission and warned them to cap the canopy. The state just voted to freeze new cultivation licenses.Samantha is the co-founder and CEO of Fresh Connection Boston, a small batch craft cultivator that recently took over two dispensaries in Cambridge and Somerville. She came up in Oregon's medical market, spent 15 years learning to grow, make hash, and hunt genetics, then moved the operation to the East Coast. In this conversation she breaks down the real cost of going recreational, why she runs organic soil over coco, what actually separates craft from a marketing label, and what changes when a grower finally owns the retail shelf.21+ where legal. This is an industry conversation, not medical or legal advice. Listen to the full episode and follow High Functioning for more real conversations with the people building legal cannabis.