2026-01-27
Why is "Wine Mom" culture a joke, but "Canna Mom" culture a crime?After Prohibition, the alcohol industry didn't just sell a product; they engineered a culture. They used movies, media, and social rituals to turn a banned substance into a symbol of sophistication. Today, we break down how to run that same playbook for the cannabis industry.Joyce Gerber (Attorney, Advocate, & The Canna Mom Show) joins Jason to discuss the "Sandwich Generation", caregivers managing both children and aging parents, and the institutional risks they face just to stay functional.What We Cover:The Institutional Risk: Why schools will administer opioids to children but criminalize functional cannabis use.The "Mediocre" Gap: Why women feel they need to be "superhuman" to get the same capital as mediocre men.Market Engineering: How beverages solve the "smell" problem and re-write the social contract.Capital Policy: Why the lack of banking isn’t just a nuisance, it’s a barrier to equity.Featured Quote:"The reason we think alcohol's so great is because they run movies. It was unconstitutional... then they brought it back and made it culturally okay. These stories are how we change hearts and minds." - Joyce Gerber