2024-11-15
How does a conservative, military family with a two-star general patriarch pivot into the legal weed business? Bob Patton, grandson of the legendary WWII General George S. Patton, joins Jason to tell the unbelievable story of Green Meadows. From taking a family vote around the kitchen table to battling wealthy NIMBYs to open their first dispensary, Bob breaks down the brutal reality of scaling an organic cannabis business in Massachusetts, the fight to help veterans with PTSD, and why the market's obsession with "High THC" is hurting the industry. Chapters: 00:00 The Patton Legacy: From World War II General to Cannabis Founders 04:41 The Kitchen Table Vote That Launched Green Meadows 08:41 Overcoming the "Over My Dead Body" Stigma in Older Generations 12:26 Surviving the First Dispensary Build-Out & Mistakes Made 20:26 Fighting Wealthy NIMBYs to Open a Dispensary 27:44 The Reality of the 3% Municipal "Cannabis Tax" 30:32 The Truth About Growing 100% Organic Cannabis Indoors 34:04 Vapes vs. Flower: Where is the Market Actually Going? 37:39 The Flaws of Chasing "High THC" & The Importance of Terpenes 44:03 Marketing to the 55+ Demographic & Veterans 58:17 Competing Against New Dispensaries Opening Down the Street 01:01:45 Why Cannabis is a Crucial Alternative to Opioids for Veterans 21+ where legal. Nothing for sale. š§ Full Episodes: highfunctioning.show š Subscribe: tr.ee/highfunctioningsubscribe šļø Spotify: tr.ee/highfunctioningspotify š Apple: tr.ee/highfunctioningapple