2026-04-14
Kristin Rogers co-founded Levia and built the Massachusetts cannabis beverage category from scratch. She sold to a multi-state operator, watched the innovation stall, and spent three years getting the brand back. The change of control finalized this month. She breaks down the acquisition mechanics, why nobody got rich, and how she is now building hemp DTC while fighting for multi-serving cannabis drinks in Massachusetts. š Good Feels THC beverages: getgoodfeels.com 00:01:04 Introduction: Kristin Rogers and Levia 00:01:59 The Origin of Levia Tinctures 00:07:05 From Substance Abuse Therapy to Cannabis CEO 00:16:21 Pitching the Kowloon Partnership 00:23:14 Selling Levia to an MSO 00:29:03 The Reality of Corporate Overhead 00:31:45 Starting the Buyback Conversation 00:40:17 Hemp Direct to Consumer Strategy 00:47:23 Petitioning for Multi-Serving Drinks 00:54:10 The Future of Cannabis Beverage Regulation Guest: Kristin Rogers LinkedIn: https://linkedin.com/in/kristin-rogers Levia: https://levia.buzz š§ Full Episodes: highfunctioning.show š Subscribe: tr.ee/highfunctioningsubscribe š Spotify: tr.ee/highfunctioningspotify š Apple Podcasts: tr.ee/highfunctioningapple #CannabisIndustry #CannabisBusinessStrategy #HempBeverages #CannabisPodcast #MSOAcquisition 21+ where legal. Nothing for sale.