2025-10-03
Jordan and Mike Whittaker share how they build community through events, training, and operations. We cover inconsistent enforcement across towns, how to plan for compliance and real-world workflows, and why brand identity matters when prices tighten. They also walk through lessons from Morocco and how New Dia near Fenway Park became a true community hub with rotating art and a weekly award-winning show recorded on site. You’ll Learn ✅ Why “cookie cutter” rules fail on the ground ✅ How to separate SOPs for compliance from SOPs that run the business ✅ When competitions help your marketing and when they waste budget ✅ What it takes to host safe, welcoming social events ✅ Why brand clarity beats discounts in a tight market ✅ How a destination storefront (New Dia, Fenway) drives foot traffic and culture Links 🎧 Full Episodes: highfunctioning.show 🔔 Subscribe: tr.ee/highfunctioningsubscribe 🎙️ Listen on Spotify: tr.ee/highfunctioningspotify 🍎 Apple Podcasts: tr.ee/highfunctioningapple 🚨 Disclaimer: This episode discusses adult-use topics. Content intended for audiences 21+. Please engage responsibly.