2026-03-31
Hennessy Shaw has spent 12 years in retail cannabis. She started as an executive assistant at Rhode Island's first medical dispensary and now runs sales and marketing at Bud's Goods & Provisions. In this episode she explains how Bud's built concept stores that move product, why a simple terpene ranking card changed how customers shop, and what wholesale looks like when you spent your whole career as a buyer. Jason and Hennessy talk reciprocals, pre-roll party packs, compliance stories, and what keeps good retail employees on the floor. Chapters 0:00 Intro 1:13 Hennessy Shaw and Bud's Goods 1:46 Designing the Concept Store Experience 3:20 Selling Snacks Before Regulations Allowed It 7:48 The Biggest Misconception About Retail Cannabis 10:30 Hiring for Emotional Intelligence 13:20 How Brands Should Engage Retail Stores 19:08 The Worst Brand Pitch: A Compliance Nightmare 25:18 Moving from Retail to Wholesale 29:26 Why Not Growing Builds Consumer Trust 35:21 Reciprocals vs. Partnerships 39:45 Breaking the THC Chase with Terpene Cards 48:48 Flower Consumer vs. Edible Consumer 54:48 Little J's Double Down Day and Recycling 59:10 Closing and What's Next Company: Bud's Goods & Provisions, stores in Worcester, Abington, and Watertown MA Award: Impactful Retail Realist, Womxn's Collective Recognition Ceremony, March 2026 Host: Jason Reposa, CEO at Good Feels | highfunctioning.show 21+ where legal. Nothing for sale. š§ Full Episodes: highfunctioning.show š Subscribe: tr.ee/highfunctioningsubscribe šļø Spotify: tr.ee/highfunctioningspotify š Apple: tr.ee/highfunctioningapple