2026-04-07
0:00 Intro 3:20 Build a Marketing Plan Before Day One 7:44 How a 40 Person Agency Scales Dispensaries 10:48 Steal Web Traffic From Competitors 15:13 Map Paid Media Budgets for Brands 22:26 The 3 Funnel Dispensary Revenue System 22:33 Segment Your CRM to Stop Waste 26:33 Unban Your Meta Accounts 33:46 Fix the Broken Sales Process 53:07 Avoid the Influencer Budget Trap 55:51 Secure Your Website IP Ownership Emily Tuttle, Director of Business Development at Cannabis Creative Group, breaks down the three-funnel framework used to drive measurable revenue for cannabis retailers. This episode covers essential strategies for SEO launch plans, Google Ads hitting 5x ROAS, and CRM segmentation that stops operators from wasting text credits on non-converting customers. Jason and Emily dive into where operators burn money, the real cost of paid media, and why influencer marketing is often a budget trap. They also discuss social media compliance playbooks, brand-retailer education gaps, and why you must own your website’s IP. Key Takeaways: • Build SEO into your website prior to launch to avoid losing months of organic traffic. • Segment CRM lists by product preference to stop wasting credits and annoying customers. • Only spend on trackable ROI; Google Ads deliver measurable returns while broad social posts often fail. Resources & Links: Guest: Emily Tuttle (Cannabis Creative Group) Agency: cannabiscreative.com Event: teehcopen.com CRM Tools: Springbig, Alpine IQ, Sticky Cards