2025-02-07
Margins are getting crushed in cannabis, and a few “normal” industry practices are quietly killing independent brands. In this episode, Angela Brown (Co-founder and CEO of Coast Cannabis) breaks down the real operator math behind promo tactics like “pennying out” product, why inconsistent rules and enforcement distort the market, and what small manufacturers have to do to survive. If you run a brand, distribute products, or manage retail shelves, this is a straight talk, no-fluff breakdown of what’s actually happening and how to respond. - What the “penny deal” really is and why it backfires - Why certain rules add cost without adding safety - How retail economics squeeze manufacturers - Why “consumer-first” operators last longer - What expansion-by-licensing looks like in the real world 🎧 Full Episodes: highfunctioning.show 🔔 Subscribe: tr.ee/highfunctioningsubscribe 🎙️ Listen on Spotify: tr.ee/highfunctioningspotify 🍎 Apple Podcasts: tr.ee/highfunctioningapple